Terrence Kennedy Streetwear is probably one of the most used terms in the fashion industry today, with brands all over the world producing men’s streetwear styles in abundance. You’d be forgiven for thinking it’s a brand new trend that has started to emerge, but it’s actually been around for decades. Streetwear has been evolving since the 1970s, and has recently become more of a mainstream way of dressing amongst younger generations.
Huge streetwear brands are now a force to be reckoned with, with the style even trickling into the designer, luxury fashion industry. From hoodies and tracksuits, to printed t-shirts and ripped jeans, streetwear has come to mean a whole host of things. So, where did it all start in the first place?
The Beginnings of Streetwear
The term streetwear was first used to describe the style of clothing worn by fans of skateboarding and surfing in LA. This clothing was mostly for practical purposes, with loose fitting and comfortable styles. It was Shawn Stussy who began a wave of logo printed t-shirts, alongside making surfboards. He’s often credited with the creation of streetwear; you’ll no doubt have heard of the Stussy clothing brand.
On top of this, streetwear became a by-product of cultural movements across America; often associated with hip-hop and skateboarding too. The style quickly moved across the country to New York, where there was a strong hip-hop community developing into the 80s and 90s.
It was the brand Supreme, founded in 1994, that helped to catapult streetwear even further. It began as a skateboard and clothing shop, and now has queues around the block for its new releases. Teamed with sportswear brands like Nike and Fila, and luxury brands such as BAPE and Off-White, have paved the way for a long-lasting relationship with athleisure clothing.
How it became so popular?
Streetwear is quickly becoming one of the most accessible trends of the moment. You only need to do a quick search online to see just how many brands are releasing their own collections of men’s streetwear pieces. There is also less pressure to wear designer labels, because there are other options available to you.
Even in the professional world, companies are recognising the need for a more relaxed dress code; unless you work in an incredibly formal corporate firm. Society is moving towards a much more casual appearance, with tracksuits now much more acceptable to wear out of the house. The likes of printed t-shirts, trainers, destroyed jeans and hoodies are quickly becoming the norm.
Celebrity collaborations
There is also a growing number of celebrity collaborations within streetwear, solidifying its role as a prominent part of fashion. Kanye West’s Yeezy line has a huge following, while collections like Rihanna’s for Puma has meant that sportswear is a recognised style even for the catwalk.
Streetwear style is becoming a part of pop culture, not just a fashion trend. The next question is where does streetwear go next?