Mark Greene
The Memobottle combines minimalist, sustainable design with everyday functionality .
The Memobottle; a flat, premium and reusable drink bottle designed to fit in a bag has captured the world’s attention through practical, convenient design while carrying a strong message of the importance of a sustainable future.
The Memobottle was born on a coastal community just south of Melbourne, Australia; by creators Jesse Lee worthy and Jonathan Byrt. The founders became inspired to design a bottle that could effectively lure consumers away from single use bottles. ‘For years we have been focused on creative design that provides environmental remedy while improving social convenience’, said Byrt. Leeworthy, a Product Design Engineer, set out to work on a design that soon became the Memobottle.
The Memobottle comes in 2 sizes, A5 and A6, which resemble the international paper sizes by the same name.
The inspiration stemmed from two problems that the co-founders saw in society. Firstly, given their attachment to the outdoors and environment, the duo developed a passionate desire to reduce single use bottle consumption and its disastrous effect on the environment. Secondly, throughout their schooling, university, and professional work lives, they experienced constant frustrations with the inability to fit round water bottles in carry/laptop bags. “Somewhere along the line, society became fixated on designing cylindrical shaped bottles. Rather than making a product that conforms to the status, we decided to create something that is easy to transport but still holds the functional aspects of traditional bottles”, says Leeworthy.
The Memobottle has struck a chord and is already sold in over 150 retail outlets globally and is shipped to well over 70 countries each month. This year the Memobottle took centre stage at the 88th Oscar Awards in Hollywood as a special inclusion in the gift bags given exclusively to the official nominees of the awards.
“Using a global stage like the Oscars allowed us to have our message of sustainability resonate around the world. We have one planet; we are the first generation to feel the effects of man-made climate change and the maybe the last that can do something about it.” Comments Byrt.
“We feel that by creating a beautiful and practical product we can help convince the world that sustainability and life convenience don’t need to be mutually exclusive.” Says Leeworthy.
