Promoting your crowdfunding campaign can be difficult. There is plenty of competition out there who may well know the tricks of the trade. You need to get ahead of the game. Here are the 20 best ways to make sure your campaign gets noticed.
How to promote your crowdfunding campaign in 2019
1. Promote your product with Men’s Axis
There’s nothing better than having your product promoted by another reputable source. If there is already a customer base who trust the recommendations they are given, then they are a lot more likely to click through and interact with the campaign that you are offering.
A product review post is able to give readers a fantastic user experience. When you rate products against each other, consumers are able to easily identify which products are better than others. This allows the cream to rise to the top and readers love the simple way information is displayed.
Not only does having your product on Men’s Axis improve the engagement readers have directly, but it will also help you to rank better in search engines. This can then lead to organic traffic which is going to increase your campaign’s exposure even further.
There is, even more, Men’s Axis can do. We also have the ability to showcase products on our partner’s channels and gaining a lot of referral traffic. We can also create social media ads to further increase your visibility. Both of these methods are able to create a fantastic level of exposure.
There are more features such as E-mail nurture when we can organize giveaways to over 10,000 people and our video unboxing which can further increase that vital exposure for your campaign. If you need to promote your campaign, Men’s Axis will be a fantastic step to take.
2. Facebook advertising
2. Facebook advertising
This might not appeal to everyone as there is a cost involved. A good feature is that Facebook allows a very gradual increase in budget and therefore you only ever have to spend what you want. Even if you have a small budget, you can still advertise on Facebook.
You can also select an audience to be able to specifically target those who you think might be interested in your project. The level of control that you have over the advertising allows you a great range of flexibility to ensure your budget goes as far as possible.
Due to the costs involved, it’s a good idea to research the market first. You want to be able to have a clear idea of what type of demographic is likely to be interested in your product. Targeting the wrong audience could be a big waste of time and money.
3. Facebook groups/pages
3. Facebook groups/pages
There is also the option of using the free methods of Facebook by either creating a group or setting up a page. This will allow you to create a community of people who will be interested in what you are doing and generate some buzz around your product.
It also allows you to communicate with interested consumers, get feedback and ask any questions. It’s a great way to develop your brand. It’s also an easy way to get family and friends on board with what you are trying to achieve.
4. With an agency
If you didn’t want to do it yourself then you have the opportunity of using an agency to sell the products for you. This can come with significant costs but could be worth it if you don’t want to go down any other route in order to increase your pledges.
An agency will simply use all the tools that we have looked at here. With their expertise, they will be able to know what works and what doesn’t. If you are confident in your own ability to obtain pledges then you may wish to do the work yourself.
A problem with using agencies is that they don’t know your product or the market that you want to be specializing in. On a site such as Men’s Axis, the readers are already looking for product reviews and will latch onto anything new and exciting.
5. Submit a press release
It’s fairly easy to write a press release. It’s a document that is sent to media platforms which they can then choose to write a story on. It’s great to send this to any outlet which might be local to you as they are a good chance that they’ll be happy to promote a local business.
There are many templates out there to use and you can create one in no time. It’s unlikely larger media outlets would run with the story but you never know unless you try. Obtain a list of addresses and sell your product.
As we mentioned there, you’d have a much better chance with local news. This should be a part of a local charm expensive. Try and also see if you can get on any local TV or radio stations in order to be able to talk about your crowdfunding campaign.
Pinterest might not be the most popular social media platform but it’s still very big. You’re likely to get a lot of feedback from posting on there if you do it the right way. If your product is interesting then there’s a good chance that it’s going to get a lot of interest.
Here’s where it’s important to use the right images and make sure that you’re fully prepared. Using a platform such as Pinterest is not a good idea if the information presented is boring. Make sure it stands out in order to get plenty of followers.
If you’re going to be using Pinterest then you might as well step onto Instagram as well. It’s a good idea to get everyone interested in all aspects of your product including research and development. Allowing people to get close to the product will allow them to be a lot more engaged.
If your content is engaging on Instagram then you could well get a dramatic increase in followers in a short amount of time. Replying to comments and interacting with other users can help to make a strong community who are going to stick with you throughout the project.
It’s important that you are only posting quality content. A new post every hour will likely have people turning off. You want to post interesting pictures of your product. Posting irrelevant or boring information isn’t the way to increase followers.
8. Ask face to face
Despite online factors being more important than ever and vital for any business, there is something to be said for face-to-face communication. It adds a more personal touch and lets someone connect with you rather than a web page.
This can be done numerous different ways including simply bringing it into the conversations that you have on a day-to-day basis. You could also set up stalls locally or approach people in the street to give them information on what you are doing.
It’s something many people are hesitant to do but if you have a short and interesting speech to go with material such as a leaflet, people would be much more likely to interact. A smile can go a long way in the world of sales.
9. Your own website/blog
You shouldn’t just rely on your crowdfunding page to make an impression. It’s going to be quite limited where you have to set out everything in a specific format. Having your own website with a blog is going to be able to attract a greater level of interest.
You will be able to have different sections to explain the product journey and go into more detail about your product. Once your crowdfunding campaign is finished, you will already have a website that is fully operating to be able to showcase your products and services.
As with all areas of your campaign, you need it to be a high level of quality. Having a website that looks awful will reflect badly on your campaign. If you don’t have the skills, then a web designer will be able to create a nice page for a minimal fee.