Mark Greene
Promoting your crowdfunding campaign can be difficult. There is plenty of competition out there who may well know the tricks of the trade. You need to get ahead of the game. Here are the 20 best ways to make sure your campaign gets noticed.
How to promote your crowdfunding campaign in 2019
1. Promote your product with Men’s Axis
BEST CHOICE
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There’s nothing better than having your product promoted by another reputable source. If there is already a customer base who trust the recommendations they are given, then they are a lot more likely to click through and interact with the campaign that you are offering.
A product review post is able to give readers a fantastic user experience. When you rate products against each other, consumers are able to easily identify which products are better than others. This allows the cream to rise to the top and readers love the simple way information is displayed.
Not only does having your product on Men’s Axis improve the engagement readers have directly, but it will also help you to rank better in search engines. This can then lead to organic traffic which is going to increase your campaign’s exposure even further.
There is, even more, Men’s Axis can do. We also have the ability to showcase products on our partner’s channels and gaining a lot of referral traffic. We can also create social media ads to further increase your visibility. Both of these methods are able to create a fantastic level of exposure.
There are more features such as E-mail nurture when we can organize giveaways to over 10,000 people and our video unboxing which can further increase that vital exposure for your campaign. If you need to promote your campaign, Men’s Axis will be a fantastic step to take.
2. Facebook advertising
2. Facebook advertising
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This might not appeal to everyone as there is a cost involved. A good feature is that Facebook allows a very gradual increase in budget and therefore you only ever have to spend what you want. Even if you have a small budget, you can still advertise on Facebook.
You can also select an audience to be able to specifically target those who you think might be interested in your project. The level of control that you have over the advertising allows you a great range of flexibility to ensure your budget goes as far as possible.
Due to the costs involved, it’s a good idea to research the market first. You want to be able to have a clear idea of what type of demographic is likely to be interested in your product. Targeting the wrong audience could be a big waste of time and money.
3. Facebook groups/pages
3. Facebook groups/pages
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There is also the option of using the free methods of Facebook by either creating a group or setting up a page. This will allow you to create a community of people who will be interested in what you are doing and generate some buzz around your product.
It also allows you to communicate with interested consumers, get feedback and ask any questions. It’s a great way to develop your brand. It’s also an easy way to get family and friends on board with what you are trying to achieve.
4. With an agency
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If you didn’t want to do it yourself then you have the opportunity of using an agency to sell the products for you. This can come with significant costs but could be worth it if you don’t want to go down any other route in order to increase your pledges.
An agency will simply use all the tools that we have looked at here. With their expertise, they will be able to know what works and what doesn’t. If you are confident in your own ability to obtain pledges then you may wish to do the work yourself.
A problem with using agencies is that they don’t know your product or the market that you want to be specializing in. On a site such as Men’s Axis, the readers are already looking for product reviews and will latch onto anything new and exciting.
5. Submit a press release
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It’s fairly easy to write a press release. It’s a document that is sent to media platforms which they can then choose to write a story on. It’s great to send this to any outlet which might be local to you as they are a good chance that they’ll be happy to promote a local business.
There are many templates out there to use and you can create one in no time. It’s unlikely larger media outlets would run with the story but you never know unless you try. Obtain a list of addresses and sell your product.
As we mentioned there, you’d have a much better chance with local news. This should be a part of a local charm expensive. Try and also see if you can get on any local TV or radio stations in order to be able to talk about your crowdfunding campaign.
6. Pinterest
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Pinterest might not be the most popular social media platform but it’s still very big. You’re likely to get a lot of feedback from posting on there if you do it the right way. If your product is interesting then there’s a good chance that it’s going to get a lot of interest.
Here’s where it’s important to use the right images and make sure that you’re fully prepared. Using a platform such as Pinterest is not a good idea if the information presented is boring. Make sure it stands out in order to get plenty of followers.
7. Instagram
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If you’re going to be using Pinterest then you might as well step onto Instagram as well. It’s a good idea to get everyone interested in all aspects of your product including research and development. Allowing people to get close to the product will allow them to be a lot more engaged.
If your content is engaging on Instagram then you could well get a dramatic increase in followers in a short amount of time. Replying to comments and interacting with other users can help to make a strong community who are going to stick with you throughout the project.
It’s important that you are only posting quality content. A new post every hour will likely have people turning off. You want to post interesting pictures of your product. Posting irrelevant or boring information isn’t the way to increase followers.
8. Ask face to face
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Despite online factors being more important than ever and vital for any business, there is something to be said for face-to-face communication. It adds a more personal touch and lets someone connect with you rather than a web page.
This can be done numerous different ways including simply bringing it into the conversations that you have on a day-to-day basis. You could also set up stalls locally or approach people in the street to give them information on what you are doing.
It’s something many people are hesitant to do but if you have a short and interesting speech to go with material such as a leaflet, people would be much more likely to interact. A smile can go a long way in the world of sales.
9. Your own website/blog
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You shouldn’t just rely on your crowdfunding page to make an impression. It’s going to be quite limited where you have to set out everything in a specific format. Having your own website with a blog is going to be able to attract a greater level of interest.
You will be able to have different sections to explain the product journey and go into more detail about your product. Once your crowdfunding campaign is finished, you will already have a website that is fully operating to be able to showcase your products and services.
As with all areas of your campaign, you need it to be a high level of quality. Having a website that looks awful will reflect badly on your campaign. If you don’t have the skills, then a web designer will be able to create a nice page for a minimal fee.
10. Google AdWords
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In terms of advertising, Google is the king. There are many online users who rarely use social media and you will want to appeal to these people too. AdWords will allow you to spread your network and get a larger amount of people having eyes on what you’re doing.
Google will use its algorithms to target adverts to those who are going to be interested in what you are selling. This can bring in a huge level of engagement. There is obviously going to be a significant cost to this but many people will see it as worth it.
11. Mailing list
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It might not be used quite in the same way as it once was but e-mail is still a great way to advertise. Everyone has an e-mail address and this allows you to connect instantly on a more personal level. It’s extremely effective at increasing contact.
There are a few ways to increase your mailing list and you should be promoting it on both your crowdfunding page and also your website. You should accompany this with incentives such as early bird offers and discounts.
12. LinkedIn
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LinkedIn is a valuable source for professionals. It’s another social network but one which allows people in business to connect together. It allows you to network around and find people who might be interested in what you have to offer.
It’s very easy to set up and a high-quality LinkedIn page is likely to attract many people to help boost your crowdfunding efforts. You also have the ability to share media and blogs which can then be shared. It’s another great way to be able to spread the word.
13. Twitter
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Twitter is another vital area of social media. Considering you can link up your Facebook and Twitter accounts, it makes sense to promote your content on both platforms as it’s so easy. The best content on Twitter can attract huge momentum.
Each retweet and like will be seen by an ever-increasing amount of people and therefore if you can create viral content then you might be able to get some huge exposure. The platform allows you to have personal interactions that work in a similar way to face-to-face conversations.
14. Create a YouTube channel
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The importance of creating a YouTube channel to go with your product will increase if demonstrations are required to see how it’ll work. This acts almost like a trailer with a film as it will get people excited about what they’re just about to have.
It also lets people see your personality and you will be able to take them along on the product journey. You can even have informative videos on how to use the product and also tips and tricks to give them even more information.
15. Create a video to accompany your page
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If you don’t want to create a YouTube channel then you should at least make a video to go on your crowdfunding page and to be shared. Everyone learns in different ways and there’s a lot of people who would prefer to watch a video.
In such a video you can explain all of the information that you have on your page. It simply gives people another outlet to consume the information that you want them to. You want to be able to give people as many chances as possible to hear about your product.
16. Make your page stand out
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There are countless crowdfunding pages out there and they all have a different level of quality. You can’t rely on the strength of your product; you have to be able to sell it. A poor crowdfunding page isn’t going to be able to do that.
If people come across a poorly written or formatted page then they are going to click off straight away. It’s always a good idea to get second opinions to make sure that it looks good for the point of view of others.
It’s a good idea to research what makes a good crowdfunding page. Putting every single detail about your product development wouldn’t be a good idea. You don’t want to make it too long that people will be turned off and find it boring to read.
17. Make it SEO optimized
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If you don’t know already, SEO stands for search engine optimization, which for almost all people, means getting it to rank highly in Google searches. Good SEO vastly increases the chances of your crowdfunding page being seen.
If you’re unsure on how to do it, then there are many experts out there who will be able to help you write an optimized page. Hiring a writer is a good idea overall as it will make your page stand out and naturally make your page SEO-friendly.
18. Network at events
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There are many great events out there that you could attend. In order to promote your campaign, you want to give yourself every possible chance to do this. This could be on the street or it could also be at marketing events and shows.
In such places, it’s a good idea to create what’s called an ‘elevator pitch’. It’s the ability to sell your product in the time it takes to go up a few floors in an elevator. It forces you to keep the person interested by giving concise information.
19. Use friends and family
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It seems like an obvious point but you should be leaning on friends and family in order to promote your campaign. They’re the ones who will be the most enthusiastic about it and that will rub off on anyone that they speak to about it.
Everyone has their own network. If a family member or friend posts it on their social media then it automatically increases the reach of your campaign. Friends and family could help to give you that initial boost that you’re looking for which can then spread.
20. Reddit
20. Reddit
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Reddit is a huge and active community with all of its members heavily engaged in the content. They have their own crowdfunding sections which are not only great for being able to promote your own campaign but also get advice.
The users value quality content and if your campaign catches their eye then the reach of it could be very wide. It’s another example of covering every possible avenue in order to give you and your campaign every chance possible to succeed.
Don’t lose patience
All these methods that we have looked at here have been proven to increase engagement and therefore increase the number of pledges that you have. Some of them can take time and there can be moments when you feel like nothing is working.
It’s important to stay patient and keep going with these tried and trusted methods. When you do, you’ll reap the benefits and the number of pledges that your campaign is getting will soar. All that’s left to do is try out these methods and enjoys the rewards they’ll bring.
